The Pop-Down Project

October 7, 2008 in art,subvertising

Catching up on PSFK tonight, I found a great piece on a group dubbed the Pop-Down Project. Originating from France and now nearly 500 strong globally, the subversive art group likens real world advertising to internet pop-up ads. Their trademark, a large “X” affixed to the upper right hand corner – similar to what you’d find on a pop-up ad online – is downloadable from their site in template form.