Music Video as Interactive Art: Arcade Fire

August 30, 2010 in bands,content,convergence,digital matters,internet,participation,video

Arcade Fire, seminal indie band with the #7 record in the country (previously at #1), has teamed up with director Chris Milk and the good folks over at Google Chrome Experiments to create an interactive music video for the single We Used To Wait.

The first of it’s kind, the video utilizes Google maps + HTML 5 video, audio and canvas to present a multi-window, choreographed experience.

Simply enter the address of the house you grew up in and the feature takes it from there.

The experience was designed to work in Google Chrome, but seems to work in Safari too.

I’d rather not spoil anything – check it out for yourself, here!

http://www.arcadefire.com

http://www.chromeexperiments.com/arcadefire