Who is Nicole?

Nicole is a music selector, creator, instigator, and new media producer.

She works at Yahoo! Music as Interactive Director of Partner Relations.

Prior to that she was Senior Interactive Producer at KCRW, a world-renowned radio station broadcasting at kcrw.com and from 89.9 fm in Los Angeles, CA. While at KCRW, Nicole handled content management and page buildouts at kcrw.com.  She oversaw social media initiatives leading to over 30,000 friends, followers, and fans of the station.

As Associate Producer at Ten Music, a commercial music house representing top indie record labels and composers, Nicole worked with major advertising agencies to produce original music for brands like Grey Goose, Oil of Olay, DirecTV, Mercedes, John Frieda and the NHL. She has worked with top-tier commercial music producers including the original Black Eyed Peas, RedCola, and The Rondo Brothers.

Nicole’s forte as a producer is fusing music and new media to generate original content and cross-marketing opportunities. She’s helped to produce several online initiatives including a proprietary database of indie music for licensing, and has handled A&R brand work for online campaigns for Target and Toyota, among others.

With a B.A. in Information Communication Processes from Ohio State University and an M.A. in New Media from Emerson College, Nicole’s background runs the gamut from producing to populating original content. Graduating in the top three of her class, Nicole’s Master’s Thesis and art installation on dominant ideology in the media was selected to be published by the college.

As a music lover, Nicole set out to put her imprint on the “Revolutions” radio program broadcast on WERS Boston by bringing in over a 75% increase in semi-annual listener contributions and over 5,000 listeners nightly. She hosted an electronic music show for two years and acted as head of the RPM genre. The station, as acknowledged by the Princeton Review, is the top college radio station in the country.

Beginning with a 4am-6am on-air stint at WBGU then shortly thereafter taking a position as show host and Production Coordinator for ohio.fm – one of the first college radio stations to stream online – Nicole landed at KCRW in Santa Monica, CA where she worked with DJ, Music Supervisor and cultural tastemaker Garth Trinidad on his evening music program for over two years.

At Yahoo! Music Nicole works closely with content providers to secure features and exclusive content for the site, and programs audio & video content for the site’s 300+ music channels.

Nicole is a contributor to The Daily Swarm, a directory of music news sources and headlines; Flavorpill, a daily guide to quality cultural events in New York City, Los Angeles, San Francisco, Chicago, Miami, and London; and Made This For You, a place to discuss, collaborate and implement various design solutions for social change.

She regularly DJ’s at events in and around the LA area and volunteers with the Step Up Women’s Network, A national network of women dedicated to strengthening community resources for women and girls.

contact: me at nicolecifani dot com