“Nicole is an innovator — she takes good ideas and makes them great, lights up every day convos with the intrigue and wide-eyed inspiration that leads to next big things.”
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Nicole is an executive producer, writer, and all-around geek, passionate about creating innovative experiences through technology. In a changing media landscape she drives business forward by making connections, shaping strategy, and executing plans alongside talented teams of creative individuals.
She currently works at Fueled as Head of Accounts where she manages and oversees all account department activities. Fueled is a mobile design and development company based in New York, with offices in Chicago and London. Fueled provides iOS and Android application development, web design, and strategy. The company has its roots in the New York tech start-up scene known as Silicon Alley.
Previously, she worked at The Solomon R. Guggenheim Foundation where she led interactive efforts and digital strategy for the BMW Guggenheim Lab. Part urban think tank, part community center and public gathering space, the Lab’s goal has been the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking visions and projects for city life. From 2011 to 2013, the Lab traveled to New York, Berlin, and Mumbai.
In Los Angeles, Nicole worked at Mobile Roadie as Head of VIP Client and Partner Relations. At Mobile Roadie, she helped produce apps for high-level clientele like the LA Kings, Madonna, soccer star Cristiano Ronaldo, the Staples Center, and the San Diego Zoo. She forged strategic partnerships and worked on in-app integrations such as live cams and interactive maps while crafting effective marketing strategies for the mobile platform.
At Yahoo! Music Nicole worked as Interactive Director of Partner Relations. At Yahoo!, she worked with partners to produce, program, and secure exclusive content. She programmed audio & video content for the site’s 300+ music channels and oversaw social media strategy.
At NPR-affiliate KCRW, she oversaw all social media initiatives leading to over 30,000 friends, followers, and fans of the station. She handled content programming, blogs, and page build-outs for the site.
As Associate Producer at the now-defunct Ten Music, Nicole helped produce music for brands like Grey Goose, Mercedes, and the NHL. She worked with top-tier advertising agencies and music producers including The Transcenders, RedCola, and The Rondo Brothers. She also scouted and secured licenses for indie music to be featured in digital campaigns for Target and Toyota.
As a writer, Nicole has contributed to Indie Shuffle, Seen All Over, Yahoo’s As Heard On, and Laist. She’s worked with The Daily Swarm, a directory of music news sources and headlines; Flavorpill, a daily guide to quality cultural events in New York City, Los Angeles, San Francisco, Chicago, Miami, and London; and Made This For You, a place to discuss, collaborate and implement various design solutions for social change.
Nicole began pursuing her passion for radio at the age of 17 with a 4-6am on-air stint at WBGU. Two years later, she took a position as show host and Production Coordinator for ohio.fm, one of the first college radio stations to stream online.
After moving to Boston in 2002 she joined WERS and helped grow the electronic music program while hosting live DJs and local Boston talent on her show, Revolutions.
Two years later, she relocated to Los Angeles and began volunteering at KCRW where she worked with cultural tastemaker Garth Trinidad on his Saturday evening music program. In addition to working with Garth she has trained under noted Music Supervision luminaries Anne Litt, Nic Harcourt, and Chris Douridas.
As part of the DJ duo Stranger Danger she has performed at various venues around Los Angeles including The Greek Theatre, The Hammer Museum, the Cooper Design Space and the Hollywood Roosevelt Hotel, with a residency the third Saturday of the month at Blipsy’s Barcade.