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	<title>flux. &#187; cifanic</title>
	<atom:link href="http://www.nicolecifani.com/author/cifanic/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.nicolecifani.com</link>
	<description>Nicole Cifani&#039;s blog on discourse, media, culture, and society.</description>
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	<language>en</language>
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	<copyright>Copyright © culture. discourse. new media. discovery. 2010 </copyright>
	<managingEditor>nicole@cifani.com (Nicole C)</managingEditor>
	<webMaster>nicole@cifani.com (Nicole C)</webMaster>
	<ttl>1440</ttl>
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		<title>flux.</title>
		<link>http://www.nicolecifani.com</link>
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	<itunes:subtitle>Music HI FI: Musings at the Intersection of Music, Media, Marketing, and Technology</itunes:subtitle>
	<itunes:summary>The Music Hi Fi podcast is a mix series that reviews new and upcoming independent releases from the worlds of electronic, hip-hop, dance, and indie rock. Each episode explores brand-new material on an international level and often includes music news and interviews. Hosted by Nicole Cifani, the podcast is produced in a beachy bungalow apartment in the creative hub of Los Angeles, CA.</itunes:summary>
	<itunes:keywords>Music, Media, Marketing, Technology</itunes:keywords>
	<itunes:category text="Music" />
	<itunes:category text="Technology">
		<itunes:category text="Tech News" />
	</itunes:category>
	<itunes:category text="Arts" />
	<itunes:author>Nicole C</itunes:author>
	<itunes:owner>
		<itunes:name>Nicole C</itunes:name>
		<itunes:email>nicole@cifani.com</itunes:email>
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		<item>
		<title>Shiny Toy Guns Heart Social Media; Yelawolf</title>
		<link>http://www.nicolecifani.com/2011/03/shiny-toy-guns-heart-social-media-yelawolf/</link>
		<comments>http://www.nicolecifani.com/2011/03/shiny-toy-guns-heart-social-media-yelawolf/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 02:04:08 +0000</pubDate>
		<dc:creator>cifanic</dc:creator>
				<category><![CDATA[bands]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Carah Faye]]></category>
		<category><![CDATA[Eminem]]></category>
		<category><![CDATA[Shady Records]]></category>
		<category><![CDATA[Shiny Toy Guns]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Yelawolf]]></category>

		<guid isPermaLink="false">http://www.nicolecifani.com/?p=3312</guid>
		<description><![CDATA[With the return of original singer Carah Faye, the electronic indie rock band Shiny Toy Guns are back in a big way. Carah&#8217;s return was announced last month and the single &#8220;The Sun&#8221; was recently released on their site. I had the chance to chat with Carah and Jeremy on a Sunday afternoon a few [...]]]></description>
			<content:encoded><![CDATA[<p>With the return of original singer Carah Faye, the electronic indie rock band Shiny Toy Guns are back in a big way. Carah&#8217;s return was announced last month and the single &#8220;The Sun&#8221; was recently released <a href="http://shinytoyguns.com/">on their site</a>.</p>
<p><iframe title="YouTube video player" frameborder="0" height="317" src="http://www.youtube.com/embed/RBmBDc3TVcY?rel=0&amp;hd=1" width="510"></iframe></p>
<p>I had the chance to chat with Carah and Jeremy on a Sunday afternoon a few weeks back during Grammy weekend. After a late night on the town, I met the duo for coffee in Hollywood where we chatted about the rebirth of Shiny Toy Guns, their upcoming album, all things social media&#8230;and their love of Eminem&#8217;s new artist Yelawolf! It was the best afternoon ever!</p>
<p>On Getting Back Together:<br />
<iframe frameborder="0" height="310" src="http://player.vimeo.com/video/20698150?byline=0&amp;portrait=0&amp;color=eb264a" width="551"></iframe></p>
<p>On Their Upcoming Album:<br />
<iframe frameborder="0" height="310" src="http://player.vimeo.com/video/20697015?byline=0&amp;portrait=0&amp;color=eb264a" width="551"></iframe></p>
<p><span id="more-3312"></span></p>
<p>The band has mastered the art of connecting directly with their fan base. Shiny Toy Guns were one of the first bands to successfully leverage MySpace, and they&#8217;ve partnered with brands along the way to further their reach. Following the ability to stay ahead of the pack when it comes to new media trends, Carah and Jeremy recently shot a <a href="http://shinytoyguns.com/blog/le-disko-unplugged-valentines-day-video/">personalized video for Valentine&#8217;s Day</a> with a flip cam for one lucky bidder. All proceeds from the auction went to charity.</p>
<p>On Reaching Fans Online:</p>
<p><iframe frameborder="0" height="310" src="http://player.vimeo.com/video/20694745?byline=0&amp;portrait=0&amp;color=eb264a" width="551"></iframe></p>
<p><iframe frameborder="0" height="310" src="http://player.vimeo.com/video/20696358?byline=0&amp;portrait=0&amp;color=eb264a" width="551"></iframe></p>
<p>Their musical influences are far and few between from hip hop to dubstep.<br />
See what they have to say about Yelawolf, a rapper signed to Eminem&#8217;s Shady Records label. Anyone else see a collaboration in the near future?!</p>
<p>What&#8217;s in Jeremy&#8217;s player:</p>
<p><iframe frameborder="0" height="310" src="http://player.vimeo.com/video/20695936?byline=0&amp;portrait=0&amp;color=eb264a" width="551"></iframe></p>
<p>An endorsement to Trunk Popping:</p>
<p><iframe frameborder="0" height="310" src="http://player.vimeo.com/video/20692279?byline=0&amp;portrait=0&amp;color=eb264a" width="551"></iframe></p>
<p><object width="551" height="340"><param name="movie" value="http://www.youtube.com/v/np3pU-dLok4?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="551" height="340" src="http://www.youtube.com/v/np3pU-dLok4?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>STG and Yelawolf will both be in Austin for the <a href="http://sxsw.com/">SXSW Festival</a>.</p>
<p>The album <em>III</em> is slated to drop sometime this summer. The single &#8220;The Sun&#8221; is <a href="http://shinytoyguns.com/">available now</a>.</p>
<p>More:<br />
<a title="Facebook" href="http://www.facebook.com/shinytoyguns" target="_blank"> http://www.facebook.com/shinytoyguns</a><br />
<a title="Twitter" href="http://twitter.com/#!/SHINYTOYGUNS" target="_blank"> http://twitter.com/#!/SHINYTOYGUNS</a></p>
<p><iframe class="qwiki-player" frameborder="0" height="255" scrolling="no" src="http://www.qwiki.com/embed/Shiny_Toy_Guns" width="480"></iframe></p>
<p>View <a href="http://www.qwiki.com/q/#!/Shiny_Toy_Guns" target="_blank">Shiny Toy Guns</a> and over 3,000,000 other topics on <a href="http://www.qwiki.com" target="_blank">Qwiki</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.nicolecifani.com/2011/03/shiny-toy-guns-heart-social-media-yelawolf/feed/</wfw:commentRss>
		<slash:comments>675</slash:comments>
		</item>
		<item>
		<title>Monthly Mixtape + What&#8217;s Next</title>
		<link>http://www.nicolecifani.com/2010/09/summertime-faves/</link>
		<comments>http://www.nicolecifani.com/2010/09/summertime-faves/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 04:50:58 +0000</pubDate>
		<dc:creator>cifanic</dc:creator>
				<category><![CDATA[mixtape]]></category>
		<category><![CDATA[new music]]></category>
		<category><![CDATA[mixtape indie disco dance party]]></category>

		<guid isPermaLink="false">http://www.nicolecifani.com/?p=1958</guid>
		<description><![CDATA[This mix serves as sort of a substitute for the August Edition of the monthly mixtape series.  It may also serve as a mix for September,  as I&#8217;ll be traveling for the majority of the month! I&#8217;m thrilled to report that next week, I&#8217;m traveling to Argentina to serve as a Brand Ambassador for Tom&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-medium wp-image-1960    aligncenter colorbox-1958" title="59074" src="http://www.nicolecifani.com/wp-content/uploads/2010/09/59074-400x400.jpg" alt="" width="400" height="400" /></p>
<p>This mix serves as sort of a substitute for the August Edition of the <a href="http://www.nicolecifani.com/2010/07/new-music-no-5/" target="_blank">monthly mixtape series</a>.  It may also serve as a mix for September,  as I&#8217;ll be traveling for the majority of the month!</p>
<p>I&#8217;m thrilled to report that next week, I&#8217;m traveling to Argentina to serve as a Brand Ambassador for <a href="http://www.toms.com/" target="_blank">Tom&#8217;s Shoes</a>. I&#8217;ll be participating in Tom&#8217;s <a href="http://www.toms.com/blog/node/978" target="_blank">One Millionth Shoe Drop</a> and covering the experience here from my <a href="http://www.att.com/shop/wireless/devices/blackberry-torch.jsp" target="_blank">Blackberry Torch</a>. I&#8217;m not gonna lie, I&#8217;m pretty excited for the trip. Not only to participate in the Tom&#8217;s Shoes experience but to visit places I&#8217;ve never been before &#8211; Buenos Aires, Iguazu Falls!</p>
<p>Much more to come, very soon. In the meantime, lean back, turn it up &#8211; and hope u enjoy <img src='http://www.nicolecifani.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley colorbox-1958' /> </p>
<p>-Nicole</p>
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<p>//tracklist</p>
<p>Metric &#8220;Don&#8217;t Think Twice, It&#8217;s Alright (Dylan cover)&#8221;<br />
Beach House &#8220;Norway (Skinny Friedman edit)&#8221;<br />
!!! &#8220;Steady As The Sidewalk Cracks&#8221;<br />
Kidkanevil &#8220;The Floating World (Eliphino Remix)&#8221;<br />
Wagon Cookin &#8220;I&#8217;m Gonna Make You Dance&#8221;<br />
Neighbourhood Romeo &#8220;No You Call Him&#8221;<br />
Miami Horror &#8220;I Look To You&#8221;<br />
Mark Ronson &amp; The Business International &#8220;The Bike Song&#8221;<br />
Janelle Monae &#8220;Cold War&#8221;<br />
Tokimonsta &#8220;Solitary Joy&#8221;<br />
Clubroot &#8220;Toe To Toe&#8221;<br />
Nite Jewel &#8220;Am I Real?&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.nicolecifani.com/2010/09/summertime-faves/feed/</wfw:commentRss>
		<slash:comments>364</slash:comments>
		</item>
		<item>
		<title>Music Video as Interactive Art: Arcade Fire</title>
		<link>http://www.nicolecifani.com/2010/08/interactive-video-arcade-fire/</link>
		<comments>http://www.nicolecifani.com/2010/08/interactive-video-arcade-fire/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 22:17:55 +0000</pubDate>
		<dc:creator>cifanic</dc:creator>
				<category><![CDATA[bands]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[digital matters]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[arcade fire]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[html 5]]></category>
		<category><![CDATA[safari]]></category>
		<category><![CDATA[we used to wait]]></category>

		<guid isPermaLink="false">http://www.nicolecifani.com/?p=1852</guid>
		<description><![CDATA[Arcade Fire, seminal indie band with the #7 record in the country (previously at #1), has teamed up with director Chris Milk and the good folks over at Google Chrome Experiments to create an interactive music video for the single We Used To Wait. The first of it&#8217;s kind, the video utilizes Google maps + [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-1855 colorbox-1852" title="arcade fire" src="http://www.nicolecifani.com/wp-content/uploads/2010/08/arcade-fire.jpg" alt="" width="500" height="312" /><img class="colorbox-1852"  src="file:///Users/cifani/Desktop/Picture%206.png" alt="" /></p>
<p><a href="http://www.arcadefire.com/" target="_blank">Arcade Fire</a>, seminal indie band with the <a href="http://www.billboard.com/#/charts/billboard-200?tag=chscr1">#7 record in the country </a>(previously at #1), has teamed up with director <a href="http://www.chrismilk.com/" target="_blank">Chris Milk</a> and the good folks over at Google Chrome Experiments to create an interactive music video for the single <em>We Used To Wait</em>.</p>
<p>The first of it&#8217;s kind, the video utilizes <strong>Google maps</strong> + <strong>HTML 5 </strong>video, audio and canvas to present a multi-window, choreographed experience.</p>
<p>Simply enter the address of the house you grew up in and the feature takes it from there.</p>
<p>The experience was designed to work in Google Chrome, but seems to work in Safari too.</p>
<p>I&#8217;d rather not spoil anything &#8211; check it out for yourself, <a href="http://www.arcadefire.com/" target="_blank">here!</a></p>
<p><a href="http://www.arcadefire.com/" target="_blank">http://www.arcadefire.com</a></p>
<p><a href="http://www.chromeexperiments.com/arcadefire/" target="_blank">http://www.chromeexperiments.com/arcadefire</a></p>
]]></content:encoded>
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		<slash:comments>556</slash:comments>
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