The Sounds of Silence

Today, thousands of webcasters across the nation shut down in a ‘Day of Silence’ to protest the proposed royalty rate increases slated to take effect July 15.

The proposed fee would require every webcaster to pay per song, per listen, per play, in addition to $500 per month per channel that would irrevocably put sites like Pandora out of business.

Radio stations are encouraging everyone to contact their local congressperson and ask them to support the Internet Radio Equality Act if they have not already.

This act eliminates the minimum fee per channel and charges webcasters the same 7.5% of revenue that satellite radio pays.

Today Save Net Radio has exceeded it’s bandwidth and switchboards in Congressional offices all over Capitol hill are tied up with listeners phoning in on the issue.

Read more and act now:

Music review: the quiet return of ‘Client’

Ok, so critics have been bashing Client’s new record. I’ve got to tell you, this may be my favorite record by them yet. A self proclaimed “anonymous” duo, the two girls of Client have added a third member to the group for this record. While they still embrace ‘electronic-nouveau’ (or whatever you want to call the second wave of mainstream electronic music), Client has developed a mature sound with this record – one that is transcending obscure electronic avant-garde for a sound that is melodically true to form. Check it out on Amazon .

The Post-Privacy Age

‘Privacy on the Internet’ – the oxymoron of our time.

By revealing personal data online, what kind of risk are we setting ourselves up for?

Ten years ago most of us were hesitant to enter our credit card information online. Today, many are posting intimate details of their everyday life alongside personal editorial – propelling them to the status of semi-celebrity.

Yes, the internet works based on the premise of sharing information with the world. Fringe Republican presidential candidate Ron Paul who as of late has become a superstar in part to his success on the news-ranking site Digg. According to FacebookObama enjoys
‘Basketball, writing, loafing w/ kids’, and his favorite music is ‘Miles Davis, John Coltrane, Bob Dylan, Stevie Wonder, Johann Sebastian Bach (cello suites), and The Fugees’. Hilary is on MySpace with links to her various sites and Youtube videos of her stance on the issues. Sites like Myspace, Facebook, and Moveable Type allow users to manage privacy by implementing features that allow us to have what they call ‘total control’.

But what are the by-products of this sharing of personal information? I’ve heard of employers who will visit one’s Myspace page prior to moving forward with an interview process. Will those photos of you boozing it up with your friends at last winter’s trip to Aspen cost you your dream job? It it easier to attract stalkers and what about selling your soul to the marketing devil? Plenty of companies aggregate demographical information and sell it to third party vendors. Are you becoming type-cast in a world that is meant to ‘set you free’?
We’re all celebrities in post-privacy age

Interactive advertising heats up: for real this time

It’s been clear for a few years that “convergence” – the merger of the internet, radio, and television – is quickly becoming the next outlet for media syndication.
Like any industry comprised of several huge conglomerates, the advertising industry has been no slouch to recognize this and make efforts to accommodate change. Although the paradigm shift is already here, brands are slowly inching their dollars away from network television spending and towards the internet. What are the trends in new media advertising, and who will win out?

A few years ago, advertising on the internet meant building a sleek site in flash with marketing ad-ons like wallpaper and buddy icons.

Two years ago, blogs and social networking was king, but no one knew how to leverage it.

Last year, viral marketing was king and this year, we return to what was there all along – the precedent that Google had created years ago with cold, hard, data. Adwords, SEO, and Analytics. Not very sexy, but it’s the whole point of advertising on the internet, isn’t it?

My prediction is two-fold. The first is that social media sites will quickly replace social networking. A social media site is a social network that is niche-specific and includes content created by the member or user. User generated content (or UGC) is no longer defined by music, movies, and images, but now includes practical information such as reviews, feedback, and rankings. So, when a user does a search for a restaurant review the chance of accidentally stumbling across that review increases, hence traffic is driven to the site. This endemic environment becomes conducive to ad placement and targeted marketing at the 1-to-1 level.

Secondly, we’ll see small, well placed and hard working text based adverts. Because ultimately, it’s the hard numbers that rule.

Then there is the material that interests me the most and lives outside of the net- installation-based advertising. More on that to come…

Cannes opens door to Internet World, WSJ
Gone in 30 Seconds, Washington Post

Changing Tech keeps Ad Firms Hopping, USA Today