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How User Personas Are Like Characters In A Movie

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Photo by Major Tom Agency on Unsplash

Photo by Major Tom Agency on Unsplash

 

User personas are a foundational building block to any successful marketing strategy. They help you identify your ideal customer and how to most effectively reach them. While researching and creating a series of nuanced user personas can sound daunting or like another dry assignment to check off the to-do list, the research can be eye-opening. It helps to inform your positioning, messaging, targeting, and even product development in significant ways over time.

User personas play into everything you create: from your brand messaging and visual identity, to a campaign strategy and content plan. They capture basic demographics like age, gender and location, and go a step further to capture your ideal customer’s background, interests, and character traits.

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4 Essential Hacks For An Affordable Work-Travel Lifestyle

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Photo by Florian Wehde on Unsplash

By freelance writer/contributor Lucy Wyndham

If you are able to work from home, you can work from anywhere in the world. Of course, there are a few exceptions. But, for the most part, you are blessed with the skills and the type of lifestyle that allows you to travel and work. The term for this is “digital nomad,” and there are a few hacks that can make this lifestyle more financially comfortable for you.

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Getting To Inbox Zero In 3 Hours Or Less

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Photo Credit: Liane Metzler via Unsplash

I always thought “inbox zero” was an urban myth. How is it possible that one’s inbox could have literally no emails in it whatsoever?

The last time I checked there were around twenty-thousand messages. Incoming ones starred for later, bookmarked newsletters going back to the beginning of time begging for acknowledgement — the dutiful read, watch, response, purchase or listen that may or may not make our lives slightly more whole.

I don’t know about you, but I’m a hoarder of information. I’m pretty much obsessed with emailing myself several times daily — links to recipes, lengthy thought pieces, cute shoes — never to be opened at the fabled moment for where there’s actually time. Let’s face it, emails generate more work than pleasure. And if the case was in fact pleasure, my pocketbook surely wouldn’t be pleased.

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How To Build A Successful Marketing Stack In The New App Economy

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Photo by Ron McClenny on Unsplash

There are many ways to drive users consistently to your app while delivering exactly what they want in the form of an entertaining and – if you’re lucky – addictive in-app experience. Based on your initial target market along with what you learn about your users, all it takes is a series of steps that are tactical, measurable, and scalable in methodology.

While your business needs must always be tied directly to your implementation plan, there are many things you can do to interact directly with your core user base while simultaneously reaching target market groups.

Here are 5 key steps to get there.

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Data is the new Journal. (2 of 2)

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Social sharing sites like Facebook and Google+ are great for countless reasons. The discovery factor is amplified and quick. We have the ability to catch up and communicate with people easily and on-the-go.

Our social networks, paired alongside various algorithms, place everything in somewhat omnidirectional proportion to our personal interests. Some folks watch the stream of information passively while others can’t help but participate. Frequently. Like a habit that’s hard to break. But habits are usually created because there’s some sort of personal payoff involved. What’s in it here?

Do we participate out of boredom? For entertainment? Documentation? Self-declaration? All of the above?

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Thoughts on Geolocation, Privacy, And The Advancement Of Technology

Apple and Google are both being sued under the recent discovery that the iPhone and Android smartphones track users wherever they go. 

Apple stated that they have never tracked users’ locations, but admitted to a bug that inherently collects user data by logging a complete history of travels by way of timestamped latitude and longitude. This week, they announced a software update that prevents the iPhone and iPad from storing these movements.

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