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	<title>flux. &#187; recommendation</title>
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	<copyright>Copyright © culture. discourse. new media. discovery. 2010 </copyright>
	<managingEditor>nicole@cifani.com (Nicole C)</managingEditor>
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	<itunes:subtitle>Music HI FI: Musings at the Intersection of Music, Media, Marketing, and Technology</itunes:subtitle>
	<itunes:summary>The Music Hi Fi podcast is a mix series that reviews new and upcoming independent releases from the worlds of electronic, hip-hop, dance, and indie rock. Each episode explores brand-new material on an international level and often includes music news and interviews. Hosted by Nicole Cifani, the podcast is produced in a beachy bungalow apartment in the creative hub of Los Angeles, CA.</itunes:summary>
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		<title>Opportunity and Innovation: The Future of Digital Music</title>
		<link>http://www.nicolecifani.com/2008/10/opportunity-and-innovation-the-future-of-digital-music/</link>
		<comments>http://www.nicolecifani.com/2008/10/opportunity-and-innovation-the-future-of-digital-music/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 04:32:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[digital matters]]></category>
		<category><![CDATA[the business of music]]></category>
		<category><![CDATA[ad supported]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[digital music forum]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[hype machine]]></category>
		<category><![CDATA[imeem]]></category>
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		<category><![CDATA[pandora]]></category>
		<category><![CDATA[pitchfork media]]></category>
		<category><![CDATA[playlist.com]]></category>
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		<category><![CDATA[stereogum]]></category>
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		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://cifanic.wordpress.com/?p=27</guid>
		<description><![CDATA[<p><img width="150" height="150" src="http://www.nicolecifani.com/wp-content/uploads/2008/10/music20logos_small-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="music20logos_small" title="music20logos_small" /></p>The most significant thing that struck me at Digital Music Forum West over the past two days is that despite the dismal state of the music industry &#8211; and the economy as a whole &#8211; there&#8217;s tremendous opportunity for growth right now in digital music. The opportunity is large and out there for creators, investors, [...]]]></description>
			<content:encoded><![CDATA[<p><img width="150" height="150" src="http://www.nicolecifani.com/wp-content/uploads/2008/10/music20logos_small-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="music20logos_small" title="music20logos_small" /></p><p><img class="aligncenter size-full wp-image-2522 colorbox-10" title="music20logos_small" src="http://www.nicolecifani.com/wp-content/uploads/2008/10/music20logos_small.jpeg" alt="" width="475" height="383" /></p>
<p>The most significant thing that struck me at <a href="http://www.digitalmusicforum.com/west/" target="_blank">Digital Music Forum West </a>over the past two days is that despite the dismal state of the music industry &#8211; and the economy as a whole &#8211; there&#8217;s tremendous opportunity for growth right now in digital music.</p>
<p>The opportunity is large and out there for creators, investors, and artists who are willing to take risks through experimentation and outside-of-the-proverbial-box thinking. I found the panels to be inspiring because something exciting is percolating under the surface this time around. Discussions were less about policy &#8211; and more about the encouragement of creating and discovering something new.</p>
<p>Many of the new tools invoke change and are on the cusp of something great all while taking the needs of the  listener/user in mind.</p>
<p>Buzzwords: pandora, imeem, recommendation, discovery, user generated content, tags, API, ad supported, niche.</p>
<p>As listeners increasingly participate in the process of music selection, recommendation and playback, I wonder if editorial heavy sites like <a href="http://pitchforkmedia.com" target="_blank">Pitchfork</a> and <a href="http://stereogum.com">Stereogum</a> will eventually be edged out by sites like <a href="http://hypem.com/">Hype Machine</a> (blogs aggregator),  <a href="http://playlist.com">playlist.com</a> and <a href="http://www.thefilter.com">The Filter </a>(discovery), all of which empower the user to find and share new music on their own.</p>
<p>What do you think?</p>
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